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In a falling market, advice beats speed

17 minutes ago
4 min read

For three years, buying property has been a contest of speed – beat the next bidder, beat the auction clock, beat the fear of missing out. That contest has just eased. 

Cotality's national Home Value Index fell 0.9% in August 2026, a fifth consecutive monthly decline that leaves values 3.6% below the March peak. 


Some 93% of capital city suburbs are recording falls at the moment. Cotality research director Tim Lawless described the shift as a move to a "much more generalised softening" across the country.


For sellers, this has become a significant adjustment. 


For the 34 companies in the Buyer, Renter & Ownership Solutions category on the 2026 Proptech Map, it is closer to an opportunity. Rising markets reward speed and access but falling ones demand information, advice and cost control. And that’s precisely what this category has been built to sell.


What's moving beneath the headline number

Three forces sit behind the correction. The Reserve Bank of Australia (RBA) lifted the cash rate across February, March and May 2026 to 4.35%, and has held it there since 12 August. Another rise is expected at the time of writing. 


Budget changes to capital gains and negative gearing dampened investor appetite. New dwelling commitments stand at 134,225 for August, down 5.4%, according to the Australian Bureau of Statistics. The value of new investor lending has fallen 10.2% to $37.1 billion — the steepest quarterly fall since 2015.


Anecdotally, the Bank of Mum and Dad has shut its doors. They’re no longer feeling flush for cash now the equity in their home is diminishing. The kids are missing out, so first-time buyers are becoming thinner on the ground, too. 


Policy-wise, this looks questionable, and according to the Australian Financial Review recently, this turn of events should be no surprise the Federal Government. The Treasury, apparently, told them this is exactly what would happen, adding that rents would go up, too.


Proptechs built for this moment

The largest cluster in this Proptech Map is productising buyer representation itself. 

They include buyersagent, HeyCody, Moove Property, Milk Chocolate Property, PropHero, Propertywize (Knest.ai), D36Property and Square Yards Australia. The sector is  supported with PropVault's purpose-built CRM for buyer's agents and Stash Property's suburb shortlisting. 


Meanwhile HeyCody's pitch, an AI-driven buyer's agent aimed at making representation affordable rather than premium, captures where we seem to be heading. Buyer representation has traditionally been a service for people with money. This cluster is trying to make it a product for everyone.


A second group builds the judgment layer that replaces speed with analysis: Abodey matches buyers to properties with AI, Proppy scores listings against a buyer's own profile, Homeowner and Before You Buy guide first-time purchasers, ScaleApp and VelocityUp handle portfolio strategy and suburb data, and Property Connect supports online purchasing. 


Getting buyers through the door is RaceHome's first-home-buyer journey, Slice works on first buyers and co-ownership, Migain and Property Dollar focus on equity and finance visibility, with EG Funds operating at the institutional end.


Renters and sharers are served by Flatmates.com.au, HousemateHive, Sorted and Roost, who make up a small group against a very large need. 


And once the purchase is done, PropBoss and Property Director handle investor bookkeeping, depreciation and tax reporting. Meanwhile, KeyPa, Whizz and RedTradies manage maintenance and verified trades, and KeyLaw, Realtime Conveyancer and Deep Blue take care of conveyancing and settlement.


Demand for genuine buy-side judgment rises precisely when values fall, and HeyCody, Proppy, Abodey, Stash Property and ScaleApp are building software in the space the traditional buyer's agent once occupied alone.


More than a third of this category – PropBoss, Property Director, KeyPa, Whizz, RedTradies, Sorted and Roost – gets paid for owning and running a property rather than for transacting it. 


With new dwelling commitments down 5.4% for the June quarter (ABS), that difference matters. That’s because transaction fees feel a slowdown immediately, recurring ownership services do not.


So what about renting? Sadly for some, renting has stopped being a waiting room for ownership. At 1.3% vacancy and rents up 7.2% year-on-year (SQM Research), it’s become a long-tenure state for millions of Australians. Yet only four of the 34 companies in this category serve renters directly. That is the clearest gap on this map, and arguably the most defensible one: renter relationships are long, recurring and largely untouched by the traditional agency channel.


The Bottom line: 

Falling prices look like bad news for property, but market adjustments come and go. For the 34 companies in the Buyer, Renter & Ownership Solutions category, today’s market is closer to the best brief they've had in a decade. 


Buyer, Renter & Ownership Solutions is part of the staged release of the 2026 Proptech Map. Missing from the map, or think a company sits in the wrong category? Let us know at members@proptechaustralia.com.au.


Proptech Australia members get more than a static slide — the full, searchable Proptech Map is live and interactive online, updated as each category is released. For more information on becoming a member, go to proptechaustralia.com.au/signup. Or email our Membership Services Specialist, Patricia Louise, at members@proptechaustralia.com.au.


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