Proptech Award winner IMMERSIV gains new REA cash injection

Proptech Australia member IMMERSIV – the Brisbane-based 3D visualisation platform – has received additional funding from its minority stakeholder, REA Group, following an initial investment last October.

The funds will support IMMERSIV in accelerating its growth to meet increasing customer demand.

IMMERSIV chief executive and co-founder Christian Schwerdtfeger said new hires were slated for Melbourne and Sydney following the new investment.

IMMERSIV is a leading interactive visualisation tool that builds real-time experiences for off-the-plan properties. 

It allows property seekers to explore new developments in a fully-immersive 3D environment, navigating masterplans, conducting walk-throughs, viewing real-time apartment availability and toggling between selected colour schemes.

IMMERSIV was recently awarded Best Solution in the “Off-the-Plan” category at the Proptech of the Year awards held by Proptech Australia.

REA Group Chief Product and Audience Officer, Melina Cruickshank, said: “One of the

most exciting developments in AI-powered immersive technology is its potential to transform the consumer experience.

Vote of confidence

“We’ve been really impressed by the team at IMMERSIV and the way they are solving a critical challenge in the new homes market.

“Buyers today seek more clarity before committing to off-the-plan purchases, and IMMERSIV delivers that by letting (prospective buyers) step into their future home. As property developers and agents look for new ways to connect with buyers, we see a real opportunity to change the way projects are launched and sold.”

Mr Schwerdtfeger described the new investment as an important vote of confidence.

“REA has been an incredible partner, not just as an investor but as a strategic ally in helping us scale rapidly,” he said. 

“This new round of support will allow us to grow our teams in Melbourne and Sydney, invest further in AI-driven 3D production and expand internationally with the right infrastructure behind us.”

IMMERSIV’s growing client base includes developers, project marketers and government-backed smart city initiatives.

Earlier this year, IMMERSIV was shortlisted for several landmark urban planning projects, highlighting the scalability of its technology beyond traditional property marketing.