PropertyMe launches ApplySafe, bringing the entire leasing journey into one platform
Agencies can now receive, assess and approve applications in Grow CRM, with approved tenancies created automatically in Manage PM.
ApplySafe brings tenancy applications, assessment and approved-tenancy creation together in the PropertyMe Platform through Grow CRM and Manage PM.
Prospective tenants complete one mobile-friendly application, save a reusable profile and apply jointly on a single form – all designed with privacy in mind.
A seamless leasing journey saves time and helps agencies reduce manual administration, making it easier for prospective tenants to apply for a home.
PropertyMe has launched ApplySafe, its integrated tenancy application solution within Grow CRM, bringing the entire leasing journey into PropertyMe from the moment a prospective tenant enquires through to the creation of an approved tenancy.
ApplySafe gives agencies one place within PropertyMe’s Grow CRM to manage applications, assess prospective tenants and shortlist candidates without relying on a separate third-party application tool. Once an application is approved, the applicant’s details flow into Manage PM, where the tenancy is created automatically.
“Leasing is where agencies lose the most time to re-keying. An applicant’s details get typed into one tool, then another then finally an account is created in a PM system. ApplySafe means it’s entered once.” said Brian Donn, Chief Executive Officer of PropertyMe.
“When the entire leasing journey operates in one platform, agencies can spend less time moving information between tools and more time focusing on delivering a great service to tenants and property owners and growing their businesses.
“ApplySafe is another important step in PropertyMe’s mission to power everyone’s property journey with our trusted, intelligent platform and also underlines our commitment to data security for renters on how their personal information is handled”
A simpler leasing process for agencies
With Australia’s national rental vacancy rate at 1.4% in September 2026, according to SQM Research, an efficient leasing process can help agencies manage strong demand for rental properties while helping tenants secure a home sooner.
With ApplySafe, applications arrive in Grow CRM linked to the relevant listing and applicant contact record, giving agencies one view to review, compare and shortlist candidates. Automated reference checks contact rental, employment and personal referees, with responses returned directly to Grow CRM. This reduces the need to chase references manually, re-enter applicant information and transfer tenancy details between separate systems.
Agencies that received early access to ApplySafe have already shared positive feedback on the seamless PropertyMe experience.
“It's easy to use, all in the one platform which makes it a breeze, worth the change,” Erin Fisher, Property Management Department Manager at Investment Property Managers, said.
“Everything [is] in one place... [we’re] no longer running through three programs for one listing,” Lucas Scammell, General Manager at Direct Real Estate, said.
A better experience for prospective tenants
A better rental application experience means making it easier for people to apply, particularly when finding a home can be stressful.
ApplySafe offers prospective tenants a guided, mobile-friendly application form with document uploads and the ability to save their progress and return later. Prospective tenants can apply using a new or existing PropertyMe account or create an ApplySafe Profileto reuse their details for future applications. Joint applicants can submit a single application rather than completing separate forms.
“Finding a place to call home is a significant moment in someone’s life and the application process is often their first experience with a real estate agency,” Mr Donn said. “Making that experience simpler and more respectful of people’s time and personal information helps build trust between tenant and agency from the outset.”
Exploring better ways to protect renter privacy
Rental applications can require people to share sensitive personal information, including identity documents, payslips and bank statements. PropertyMe participated in the recent Federal Government pilot exploring how Digital ID and the Consumer Data Right (CDR) could reduce the need for renters to share these documents when applying for a property.
PropertyMe is exploring how the pilot’s findings could inform future opportunities to further improve privacy protections across the entire property journey.
Keeping renter information secure was a key consideration built into ApplySafe’s design, which brings the application process and ongoing tenancy management together within PropertyMe. This means application and tenancy data can be entered and held in one trusted platform, rather than spread across separate unintegrated systems, as can happen with solutions that rely on third-party application products.
PropertyMe accounts use standard authentication, with two-factor authentication providing an additional layer of account security.
More information
ApplySafe was made available from 22 October 2026 to customers on PropertyMe’s Grow CRM Advanced subscription plan.
To find out more about PropertyMe’s ApplySafe, visit
About PropertyMe
PropertyMe’s purpose is to help people love where they live, work and play. Its mission is to power everyone’s property journey with its trusted, intelligent platform, supporting 6,500 real estate agencies across Australia and New Zealand and close to twomillion properties. Trusted by more than 35,000 real estate professionals, PropertyMe is now at the heart of every property journey, covering property management, sales, leasing and business development.
