ScaleApp Draws a Crowd at Launch Party

Pictured from left to right: ScaleApp founder Nick Melrose (second from left) with Proptech Australia Board members Kylie Davis, Hedy Ivanovski and John Minns.

New Proptech Australia member ScaleApp held a grand launch party in Sydney to mark more than a year of preparation and hard work before hitting the market with a strong media campaign.

Senior executives from the proptech and real estate sectors were among more than 150 people who attended the launch at The Collider at Sydney’s new “Tech Central” building at the southern end of the CBD.

ScaleApp has already made a big splash in the market, using a mixture of organic and paid digital media to attract subscribers.

It offers a versatile set of tools to help users navigate an increasingly fluid property market with low-cost access to the insights required to plan for ownership, mitigate risk and succeed in achieving property goals.

The vision of founder and CEO Nick Melrose is to help first-time buyers break into the market.

At the launch, Nick told the audience the “housing affordability crisis has become the generation-defining issue faced by young Aussies who are watching their endeavours towards home ownership being outpaced by the cost of living and deteriorating lending conditions”. 

ScaleApp also organised speakers to discuss the housing market and share thoughts on how young buyers could break into the market.

The speakers were:

• Peter Schravemade, the Managing Partner at REACH Australia and New Zealand with global influence across property technology. 

• Kylie Davis,  the founding President of Proptech Australia and a pioneering voice in real estate innovation and on the mental wellbeing of agency principals, sales agents and property managers.. 

• Nicola McDougall, an award-winning author, former PIPA Chair and media strategist shaping the voice of Australia’s property industry. 

• Biyanka Ekanayake, PhD, a lecturer at UTS and AI Lead for the School of Built Environment, where she drives Australia’s only dedicated PropTech program. 

• Dr. Stephen Friel, an economist, researcher and founder of Red Beard Consulting, with deep experience across hedge funds, market design, and property technology.